China’s largest pay-per-view and video-on-demand platform, YOU On Demand, has added Paramount Pictures to its roster of studio partners. The entity is the brainchild of former WWE executive and talent Shane McMahon.
YOU on Demand Signs Agreement to Offer Paramount Pictures Titles for Video on Demand In China
New York, NY, 08/01/12 – YOU On Demand Holdings, Inc.’s (NASDAQ: YOD) PRC subsidiary, a leading Pay-Per-View (PPV) and Video On Demand (VOD) platform in China, announced today that it has signed an agreement to offer Paramount Pictures titles through YOU On Demand’s Transactional Video On Demand (TVOD) and Subscription Video On Demand (SVOD) services in the People’s Republic of China.
The titles that will be available to YOU On Demand customers rank among the most renowned and successful films in Paramount’s 100-year history. These titles include worldwide box office hits such as the Mission: Impossible franchise starring Tom Cruise, including the latest in the series, “Mission: Impossible – Ghost Protocol,” Michael Bay’s “Transformers,” the Coen Brothers’ Oscar® winning “No Country For Old Men,” and director/producer J.J. Abrams’ “Star Trek.”
“Paramount Pictures is one of Hollywood’s most iconic studios and we are delighted to offer films from its rich library to our customers,” said Shane McMahon, CEO and Chairman of YOU On Demand. “The addition of Paramount’s roster now gives YOU On Demand the most vibrant and compelling titles available in the People’s Republic of China,” he concluded.
Paramount now joins Warner Bros. Entertainment, Disney Media Distribution, Lionsgate, Miramax Pictures, Magnolia Pictures, Gravitas Ventures, Film Buff, K2 Communications, 3net and Big Mama Digital Entertainment (Karaoke) as content providers working with YOU On Demand in its efforts to bring the best in home entertainment to audiences in China.