As reported earlier this week, a new WWE viral marketing campaign is already underway. The campaign, which states, “A Revolution Is Coming,” has launched on the WWE website and will be pushed more heavily starting on Monday. No word yet on if the campaign will air on television – or whether it is promoting a superstar return/debut, the WWE Network launch or something else.
The video, which is hidden on the WWE.com and appears randomly before certain video content on the site, appears to show flashes of citizen uprisings. Check it out here:
[youtube_sc url=”http://youtu.be/Et9_0JEJSEM” rel=”0″ showinfo=”0″ showsearch=”0″]
– WWE has published an articleon a “short, grainy video filled with quick cuts showing scenes of revolution and revolt from different time periods in recorded history, ending with the ominous promise that, “A Revolution is Coming.” WWE website writer Alex Giannini writes:
“It’s no secret that WWE has a long history of soon-to-debut Superstars releasing video teasers as portents of things to come; could this video be signaling the next major force to be reckoned with inside the squared circle? Or is it a sign of something else entirely? Does the footage lay down the groundwork for a new movement, something that may change the WWE landscape forever? Perhaps the video alludes to a new pay-per-view event, sweeping changes on Raw and SmackDown, or the next great YouTube show.”
Comment below and tell us what you think the “Revolution” will be.